It All Makes Perfect Cents

Here are a few things I’ve found recently that have piqued my interest:Camels and Rubber Duckies – the strategy behind pricing and how it is used to maximize sales.The Persuaders – The mechanisms marketers and politicians use to persuade us to act (e.g. buy or vote, respectively) the way we do while making us feel like we’re in control of the action. This is part of a PBS series called Frontline. For someone who watches very little TV, it’s nice to have worthwhile programs like this available online.I think what makes them interesting to me is that they explain something that affects us all on a day to day basis but we rarely have the time or notion to step back and question any of it. That probably explains my current fascination with nutrition and the food & health industries.

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